In the volatile market in which we find ourselves, it is very difficult to predict what the future holds but we can make an analysis of the measures we adopted over the years to improve them, so that we are better prepared for the year ahead and to achieve our goals.
Values by Brand
It is important that the values of a brand conveys confidence to customers and provides them with a customized emotional experience. The use of in-depth data is essential in achieving direct contact with users and understanding their preferences in detail.
The digital market give consumers the ability to make immediate purchases. Social networks like Facebook and Twitter will operate a direct purchase button, which allows for significant savings, branding and impulse shopping. Although it is important to keep in mind that social networks that are seeing the greater increase in users are Instagram and WhatsApp.
Many companies adopt corporate social networks to drive strategic business objectives that affect the processes of sales and client management, leading to improved productivity for everyone in the company.
We have already highlighted the virtues of the marketing via mobile devices, but it never hurts to expand on this theme. Companies that have a page and a store that is compatible with smartphones and tablets, will undoubtedly take a higher market share. Trends indicate an increase in the use of mobile devices and a decline in desktop computers.
There is much to speculate about what will happen in the coming years regarding incoming digital marketing and media and we want to give voice to your opinion by leaving a comment further down.
Written by Salvador Morales of Mijo! Brands of Mexico.