The digital age in Mexico has had several unexpected twists. The declining price in computers and smartphones has opened many doors to the digital world. But how does Mexico compare with Latin America?
Today, Mexico has the second largest number of internet users in Latin America, reaching 25.4 million users. In the first and third spots are Brazil with 70.9 million users and Argentina with 18.5 million. Brazilians spend 29.4 hours a month online, Argentinians spend 20.8, while Mexicans barely reach 14.8 hours a month using the internet.
The online demographics in Latin America lean to a youth market. In Mexico, for example, 61.3% of consumers are between 15 and 34 years old. In other countries, the average age of Internet users is very similar. Note that aside from entertainment, the main uses are for social media and business.
The major social networks used in Mexico are Facebook (22 million users), YouTube (18 million), Taringa (6 million) and Twitter (with less than 4 million). But yes, Mexico has the largest reach of social media sites internationally.
Finally, the main educational sites visited in Mexico are: • The StudyMode Network • UNAM.mx • Eduzearch.com • IPN.mx • Universia • UANL.mx • UDG.mx • ITESM.mx • UAM.mx • UV.mx • EUMED.net
Note: These statistics were obtained from a study entitled “Mexico 2014 Digital Future” generated by ComScore and developed by Ivan Marchant.
Written by Salvador of Mijo! Brands, Mexico.