Both websites and their content are constantly changing with trends that are difficult to predict when positioning a brand or a product. Despite the Internet's imprecise and frequently changing guidelines, there is a simple way to evaluate whether the potential of a specific site is being fully reached or not.
To simplify things, Mijo! Brands presents some questions you should answer to determine if your website is meeting its full potential:
• Is it useful?
The purpose of a website is different for the user and for the company, but it is important to bridge the gap. The content presented must be relevant to the user in both form and content.
• Is it intuitive and easy to use?
Users evaluate a website in less than 5 seconds. If the information sought is not clearly shown (on any device) both quickly and easily, it's likely to lose visitors. There is an unwritten rule in web development: information should never be more than 3 clicks away.
• Does it has personality and is sociable?
Most information is duplicated on the Internet. Setting a tone of voice is very important to segment the audience and turn occasional visitors into customers. This personality should be reflected not only in the social aspect of your site but also it its ability to present the information quickly and easily.
• Is it visually appealing and technically functional?
A website should be visually appealing to the user but not difficult to read or search. Interesting graphic content does bring visitors to your site but if you want them to stay on the site there must be easy navigation through the content.
• Is it quick?
If the page does not load within 10 seconds it is in desperate need of optimization. The goal for loading should be between 3 and 8 seconds. Yes, Internet is fast.
Did your website pass the test? If so, you're on the right track. If not, Mijo! Brands can help you optimize all these aspects to reach your customers and retain them.
Guillermo Lamphar is Community Manager at Mijo! Brands of Mexico.
