Mijo! Brands, the marketing, communication and brand strategy agency has again joined forces with the City of Puerto Vallarta, the Convention and Visitors Bureau (CVB) and Port Administration (API) to support the development of the “Back 2 Puerto Vallarta” campaign.
During this week, an informational meeting was attended by about 250 people regarding the progress of this campaign at the API facilities, chaired by Carlos Gerard Guzmán, the Director of Municipal Tourism, Salomon Pineda Guerrero, Marketing Manager for API and Daniel Gomez, Brand Strategy Director at Mijo! Brands.
The tourism campaign will focus on 2014 cruise passengers and it is projected that approximately 270, 000 visitors will arrive to Puerto Vallarta via cruise ships. The aim of the campaign is to turn these tourists into repeat visitors, encouraged to return to Puerto Vallarta with an attractive discount program offered through participating hotels and other tourist services.
Carlos Gerard commented that “this strategy of high impact promotion created with the participation of the Association of Hotels and Motels in Puerto Vallarta, the National Chamber of Commerce (CANACO) and different service providers, will offer various incentives to the average of 2,500 passengers that arrive on each cruise.”
Meanwhile, Daniel Gomez said that “this campaign will provide training allowing participants to complete modules to become ‘certified hosts’. Certified hosts will then be identified with signage installed at API, in taxis and tourist vehicles and in participating hotels and service providers.”
This project is key to enhancing tourism in Puerto Vallarta because numerous API surveys indicate that a significant number of tourists leave our destination with the firm intention of returning in the near future.