Blog and Ideas
January 15, 2014
By Jorge Chávez

Fiction vs. Reality: Breaking Bad, Drugs and Marketing

Blue meth similar to that shown in the acclaimed series Breaking Bad has begun being sold in the streets of New Mexico.

Fiction vs. Reality: Breaking Bad, Drugs and Marketing

Breaking Bad, the acclaimed television series produced by Vince Gilligan for Sony Pictures Television, has just been nominated for a Golden Globe for Best Drama Series despite airing the finale several months ago. The blue meth made in the series by Walter White (Bryan Cranston) and Jesse Pinkman (Aaron Paul) was a work of fiction but due to the power of marketing it’s become a reality on the streets.

The strong impact of televised fiction is being seen in the real world of illegal drugs, according to ABC News, and drug dealers in the state of New Mexico are now selling a dyed blue methamphetamine in the Four Corners region.

Drug dealers are using this new blue drug as a marketing strategy based on Breaking Bad and even its first sales and distribution were in Albuquerque, where most of the series was filmed.

Unlike the drugs cooked in the series, Federal Authorities in New Mexico report that the blue coloration that traffickers are infusing in the methamphetamine causes even more dangerous reactions among users than normal.

Will the Breaking Bad influenced blue meth increase in sales and distribution despite its more harmful effects? Only time will tell. Leave your comments regarding the effect of drug depictions on television on real drug production, distribution and use.

Jorge Chavez is Senior Editor at Mijo! Brands of Mexico.  

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