News

Mijo! Brands Redesigns the Image of Jim Lee Events

By Mijo! Brands

September 20, 2013

Mijo! Brands, the marketing, communication and brand positioning agency, started work with Jim Lee Events, an award winning creative team based in Dallas, Texas, that specializes in producing unforgettable events, in August 2013.

In a highly competitive world, Jim Lee Events stands out from the competition for their ability to produce exceptional and spectacular weddings and events, including catering, professional staff, quality entertainment and everything needed to create a unique experience.

Having been awarded numerous recognitions in Dallas, Texas, Jim Lee Events hired Mijo! Brands to redesign their corporate identity and to develop their brand and online strategy, including social media.

During the strategy phase, Mijo! recognized the potential to develop 3 independent Jim Lee Brands and also pushed to launch the brand in Mexico, giving way to the rise of Jim Lee Events Corporate, which includes:

A) Jim Lee Events Focused on organizing events and weddings in Dallas, Austin, Fort Worth, Houston and Palm Beach, but serving the entire United States.

B) Jim Lee Weddings Focused exclusively on wedding planning, generally in the Texas area but serving the entire United States.

C) Starlight Room Owned by Jim Lee Events, this venue is one of the most spectacular places for events or weddings in Dallas.

D) Jim Lee Eventos México Focused on organizing events and weddings in the Mexican Pacific but with service throughout Mexico.

After a series of processes and reviews to ensure the quality of the entire project, Jim Lee Events Corporate was launched in September 2013 to excellent reviews.

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