Blog and Ideas
August 20, 2013
By Marie Nelson

Top Thirty CEO’s on Social Media

Which CEO’s are the global pioneers of social media, the early adopters? The top thirty business leaders have been ranked for the first time based on qualitative and quantitative factors.

Top Thirty CEO’s on Social Media

Ever wonder which CEO’s are the global pioneers of social media? These early adopters have been ranked now for the first time, on both qualitative and quantitative factors. They will no doubt prompt other CEO’s to rethink how they could be more active on social media.

Method

After monitoring Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global to Silicon Valley, their Klout score was added in. Klout now offers the best recognized of the metric-based measures, looking at followers and engagement across multiple social networks.  

And add in a range of qualitative measures around who creates true “value-added content”, as determined by users. Originality and positive impact on the corporate world, their industry, and application to their own company were the determining factors.

CEOs who had actively contributed to the leadership agenda were favored and those who had contributed over time. This score was reduced for obvious self-promotion or if it was believed they had no direct involvement in social media content.

The Ranking

The top five scorers in ascending order were: Marissa Meyers Yahoo CEO; Anand Mahindra, Mahindra and Mahindra CEO, MD; Jeff Weiner, LinkedIn CEO and the top spot goes to Richard Branson, Virgin Group Founder. Click here for the rest: http://goo.gl/RCFYC4  

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Written by Marie Nelson

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