Ever wonder which CEO’s are the global pioneers of social media? These early adopters have been ranked now for the first time, on both qualitative and quantitative factors. They will no doubt prompt other CEO’s to rethink how they could be more active on social media.
Method
After monitoring Twitter, LinkedIn and the blogging activities of all CEOs from the Fortune 500 Global to
And add in a range of qualitative measures around who creates true “value-added content”, as determined by users. Originality and positive impact on the corporate world, their industry, and application to their own company were the determining factors.
CEOs who had actively contributed to the leadership agenda were favored and those who had contributed over time. This score was reduced for obvious self-promotion or if it was believed they had no direct involvement in social media content.
The Ranking
The top five scorers in ascending order were: Marissa Meyers Yahoo CEO; Anand Mahindra, Mahindra and Mahindra CEO, MD; Jeff Weiner, LinkedIn CEO and the top spot goes to Richard Branson, Virgin Group Founder. Click here for the rest: http://goo.gl/RCFYC4
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Written by Marie Nelson
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