Brand comunication

Advertising agencies in Brazil 2014

By Jorge Chávez

November 29, 2012

 

We all know that Brazil will host the 2014 World Cup. From June 12th to July 13th the most important and impressive soccer tournament will be held.

Brazil will also be the host for the Olympic Games in 2016 and the economic benefit that will be earned in the not so far future surpasses any other forecasted numbers for any other country.

The first designs for the Brazil 2014 World Cup have already been circulating in the internet and the advertising agencies that will be in charge of the corporative image will be:

Copacabana Brazil

Percepttiva

• Studio 311

Minha Publicidade

However, not all the talent is behind these agencies. Marcella Garcia, a graduate student of the Fine Arts Faculty in the Federal University of Rio de Janeiro (UFRJ), also participated in the design of the posters that include dancing, the joy of their parties and the Brazilian touch that we all surely will see during the next World Cup.

Each of the posters was made to represent one of the twelve cities that will serve as the venue to host the games we’re all waiting for.

What posters do you like the most?

 

Jorge Chavez is Senior Editor at Mijo! Brands of Mexico.

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