In addition to the long-awaited European Championship final, Sunday July 1, 2012 is one of the most anticipated dates for those individuals with social and political awareness as it will be Election Day in Mexico.
After millions of pesos spent on political campaigns, the federal elections on July 1st will be held to elect the following positions:
• President of Mexico
• 128 Senators
• 500 Members of Government
Much has been said about the elections: Falsified polls, dirty politics, political alliances and even smear campaigns. Either way, the presidential candidates have all used various forms of marketing trying to emerge victorious at the polls.
In a society that seems to have awakened after a lengthy slumber, youth are taking this election very seriously and carried out an unprecedented event: the debate organized by the Movement #YoSoy132.
Internet users in Mexico are also playing an interesting role in this electoral process. The major social networks (Facebook and Twitter) are forums for critique and commentary about the candidates and creating an interactive forum for voters and politicians.
The Internet giant Google could not sit back and just days ago Google joined the Mexican electorate enabling a YouTube channel, where voters can upload their videos of the relevant events occurring during the process.
The channel “Observa Mexico” (Watch Mexico) was created in collaboration with the Center for Internet and Society Studies (CEIS) of the Instituto Tecnologico de Estudios Superiores de Monterrey. The channel allows users to upload videos from mobile devices to show the good and the bad of the election or anything of relevance in the eyes of those present at the polls.
No need for fancy equipment, just simply a camcorder or a mobile device capable of capturing audio and video to document the moments spent during the election, either in studios or real testimonies on the street.
Users must fill out a form by completing a title and description, location or poll number, and section of IFE. Parties should choose a subtopic and classify.
To access the channel “Observa Mexico” must go to the following YouTube link: http://www.youtube.com/user/ObservaMexico
The promotional video for the channel says: “Democracy is much more than going to vote. Voting is just the beginning; each of us has a duty to care and is now easier than ever. We invite you to take care of your decision; you do not need complicated tools. “
So this Sunday July 1, 2012, watch the game at home and then go to the polls to exercise your right to elect the new president of Mexico for the next 6 years.
Jorge Chavez is a Senior Editor Mijo! Brands of Mexico.
Click here to read more about current trends.