With the advent of the Internet and its evolution to broadband, how we watch television completely changed. Viewers have long since moved from being a passive to an active viewer, and Netflix gives the consumer freedom to choose what to watch on their TV, smartphone, PC, tablets, or video games consoles such as Playstation, Xbox and Wii.
Introduced in the Mexican market last September 12, 2011 with a one month free trial and subsequent monthly payments of $ 99 pesos, Netflix is quickly increasing in popularity. It is a legal video platform available to consumers to watch movies and TV series in a very practical, immediate and user-friendly manner.
Netflix is âÂÂ€ÂÂ‹âÂÂ€ÂÂ‹already a worldwide phenomenon and has more than 25 million subscribers in the Americas and offers over 100, 000 products to choose from in an unlimited amount with a monthly fee. But this was no overnight success. The company was founded in 1997 by Reed Hastings and Marc Randolph and offered videos delivered by mail in the United States which has now evolved to offering movies of Blu-Ray quality online.
The wide popularity of Netflix by the American public succeeded in breaking the popular video rental franchise “Blockbuster” in the U.S. and franchises in Latin America may have their days numbered. Earlier this year the company announced it would begin operating in the European market, trying to conquer more countries.
This is how watching television has evolved and is not subject to the will or programming of a cable company or satellite TV, everything is available by broadband and the consumer has the ultimate power to decide what they really want to see.
Javier Machain is Blogger at Mijo! Brands in Mexico. Follow him @matxain
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