Blog and Ideas
November 23, 2011
By Jorge Chávez

The significance of the logo of the XVI Pan American Games 2011

The logo that identifies the XVI Pan American Games 2011 is a representation of both the Americas and the Olympic sport, expressed through one of its most symbolic: the Flame.

The significance of the logo of the XVI Pan American Games 2011

 

The image that identifies the XVI Pan American Games 2011 is a representation of both the Americas and the Olympic sport, expressed through one of its most symbolic: the Flame.

The Olympic Flame is the most revered symbol in every Olympic Games. The idea of the logo was adopted from previous games where the sacred flame was still burning on the altar of Zeus in all competitions.

The lighting of the 2011 Pan American flame was carried out in the archaeological zone of Teotihuacan by indigenous ritual ceremony, seeks to represent the values of excellence, friendship and respect.

The distinctive detail as the host city and organizer of the Pan American Games, is symbolized by an agave that supports and embraces the torch as a key message carrying the major role of Jalisco during the sporting event.

The logo uses three of the five Olympic rings colors: yellow, blue and green. And added later was the magenta color representative of Mexico, the orange, as a complement that denotes the  strength of the flame and the green-blue that represents  the agave.

The concept is complemented by the slogan “Fiesta de America” expressed in the three triangles that form the athlete carrying the torch and in turn represents the Americas.

Jorge Chavez is a Social Marketer in Mijo! Brands in Mexico. Follow @jorgemijobrands

To see more interesting blogs, click here.

 

Your brand can become the next big rock star!

Contact us to find out what we can do to help.

Mijo! Brands

info@mijobrands.com
Mexico (55) 1949 0139
US/Canada 1 (415) 890 2056

Ciudad de Mexico
Ciudad de Mexico
(55) 1949 0139
Av. Paseo de la Reforma 195 Piso 4
Col. Cuauhtémoc
Guadalajara
Guadalajara
(33) 4160 0587
Av. Americas 1254 Piso 10
Col. Country Club
Puerto Vallarta
Puerto Vallarta
(322) 171 6461
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata