Mijo! Brands, the strategic brand marketing agency, confirmed it is working with national Laundromat franchise brand Hi-Wash create a new brand and retail design concept targeting urban professionals. Hi-Wash is a Guadalajara-based appliance distributor turned Laundromat-franchise with national aspirations. Hi-Wash reached out to Mijo! Brands to create the new consumer services brand as it entered the Puerto Vallarta market, where Mijo! is based.
Mijo! Brands created the brand strategy and name as part of the brief. The brand development project includes creating a new corporate identity design, communications, advertising and social media strategy, and creating a new retail/interior design concept by tapping into pop-culture associations of the name.
The inspiration for the interior design concept came from 1960s pop-culture icons Andy Warhol and Roy Lichtenstein’s art and is intended to inject a little fun and glamour into the highly commoditized and competitive Laundromat sector.
Mijo! Brands is a brand design and strategic marketing consulting agency with services that include retail and interior design. Mijo! is based in Puerto Vallarta with representative offices in Mexico City and Guadalajara.
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