Mijo! Brands, the brand and web strategy consultancy, is proud to announce the launch of Qlick.com.mx, Mexico's newest business to business portal offering a wide range of products and services across most industries. Qlick is the brain child of long time Vallarta Residents Katy Ochoa and Laura Rojas Managing Director and Director of Client Services, respectively. Daniel Gomez, partner at Mijo! Brands was brought in as brand and communications counsel but now serves as a Partner and Director of Brand Marketing.
Qlick´s management team were previously at a leading Mexican Hotel Chain and saw great opportunities to take the seamless infrastructure and systems that make hotels run smoothly and apply these practices to small and medium enterprises, that often do not have the internal structures or resources to achieve efficiencies to compete at a regional or national level.
The company launched in May 2010 and has grown quickly to over 30 people, half of which is made up of the sales force in Mexico's major territories, Qlick has an aggressive expansion program for its two main pillars business consultancy and training for SMEs and the business portal that links suppliers and buyers from across all sectors including construction, décor, manufacturing, and transport.
Qlick's concept is to allow SMEs to grow quickly and effectively by using the same strategies large corporations enjoy by pooling services and resources. The portal, works much like Amazon or Mercado Libre, where suppliers upload their company bio and contact details, product portfolio and a quality guarantee.
However, Qlick has a stringent quality assurance program that allows only prequalified buyers and sellers into the patented system to ensure only the best companies and their products and services are represented. Their goal is to open new markets for the most innovative and talented companies in Mexico.
The 15 member sales effort is being supported by an integrated marketing campaign that includes a telemarketing effort, an SEO and SEM and social media component, and a traditional media campaign in Vallarta, Nuevo Leon and Guadalajara in print, online and billboards across the 3 cities and of course merchandise give-aways, all designed by Mijo! Brands. Qlick will launch campaigns in Mexico and Monterrey in November.
Interest in the new company has been strong at several expos attended by Qlick particularly amongst Chinese businesses who are interested in getting a foothold in Mexico and developing a distribution strategy and credible suppliers for their productsin this country. Interest has also been strong in Columbia and Brazil. While the partners will not confirm their international strategy, they are of course eager to see Qlick go global.
Mijo! Brands worked closely with the Qlick management team to conduct a market and competitor audit, develop the brand strategy and design, the ID, develop and program the business portal. The advertising campaign launched in May is rooted in MexicoÂÂ’s heritage and richness of culture and story-telling.
For more information on Qlick and its roster of products and services to help your company grow visit Qlick.com.mx
