Blog and Ideas
November 24, 2009
By Mijo! Brands

Mijo! Brands launches Beach Concierge

Mijo! Brands has launched Beach Concierge ( in Puerto Vallarta. The full service, private, concierge-services company is

Mijo! Brands has launched Beach Concierge ( in Puerto Vallarta. The full service, private, concierge-services company is dedicated to providing its local and visiting clients with a full roster of services focused on making life luxuriously simple.

Beach Concierge founder Carlos Rendón turned to Mijo! Brands after seeing the property brand, Luxury Beach, ( ) that Mijo! Brands recently developed.

The full service concierge service needed a strong brand strategy to tap into two distinct customer segments, locals living in Vallarta and the surrounding area as well as the visiting tourist community.

While the service offering for both customer segments is quite distinct, the concept behind the company is that of being on hand to take care of any client need.

The Mijo! Brands team developed the strategy and positioning of Freedom Delivered' then worked closely with the Beach Concierge team to develop concepts for the corporate identity design and all marketing material. Marcela Pernett and Fatima Mora led the design process developing 3 distinct identities to articulate the brand strategy. The understated final design is complimented by a bold blue and red logo that communicates the confidence Beach Concierge has in the growth of its sector.

The brief included strategy and identity development, a PR campaign, all advertising and marketing collateral and a website and strategy.

The services on offer include entertainment, tour and event organization for locals and tourists alike, along with project management, property management & development, and personal PA services for the local community.

I wanted to launch a business that showed a very modern Mexico to the world. Mijo! Brands took my initial concept and delivered a project that showcases the very best of Mexican culture and heritage in a manner that is both authentic and warm with an added a touch of humor. says Carlos Rendón, owner of Beach Concierge.

We designed a brand that proudly references Mexico's deep cultural heritage in a modern way. Luxury is invariably communicated in a cold and impersonal manner where black, gold and silver dominate luxury brands. There is an effortless luxury to what we have developed. The brand will not appeal to all-inclusive package holiday seekers as it seeks to promote that visitors not only enjoy their stay in regal villas, but also explore the real Mexico that surrounds Vallarta. Explains Fatima Mora

Beach Concierge has aligned itself with some of the leading tour and event companies Will Gorges Presents ( Canopy Tours Los Veranos (, Unique ATV ( and property letting and management services professionals Shannon Beston Properties ( and Neptune Realtors (

A launch in the Riviera Maya is planned in February 2010.


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Mijo! Brands
Mexico (55) 7595 8705
US/Canada 1 (415) 890 2056

Mexico City
Mexico City
55 7595 8705
Guanajuato 138 - Int 10
Roma Norte.
Cuauhtémoc 06700 CDMX

Puerto Vallarta
Puerto Vallarta
(322) 308 0007
Manuel M. Dieguez 266 Altos
Col. Emiliano Zapata

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