News

Mijo! Brands helps Los Veranos Canopy soar with new identity

By Mijo! Brands

May 18, 2009

Los Veranos Canopy Tours one of Mexico's leading Zip Line tour-operators tasked Mijo! Brands with redeveloping its brand identity and advertising.

Los Veranos, one of Mexico's first operators, wanted to shake- up its sector that is increasingly populated by copy-cat brands.

Success breeds imitation, so Mijo! Brands created a daring new identity while retaining the companies now iconic logo. The concept is based on the rush of the experience while referencing the natural environment. The website¬¨¬Â•s landing page utilised video streaming technology to help convey the sheer joy of zip-lining.