News

Coldwell Banker taps Mijo! Brands to get the word out

By Mijo! Brands

May 01, 2009

Mijo has a wealth of international experience in developing brands for real estate. Coldwell Banker is one of the world's premier real estate companies. So when the real estate giant wanted to rethink the way it was promoting properties in the fabulous seaside resort of Puerto Vallarta, Mexico, it turned to a branding agency whose work with a Middle East mega-project vaulted sales from lackluster to laudable.

Daniel Gomez helped re-brand Dubai's Arabian Ranches, the first phase sold-out within days. Now Mijo is bringing that same magic to a variety of Coldwell Bankers La Costa projects and communications.

Coldwell Banker La Costa is a well respected brand. It's a great opportunity to work with them and help them implement the global brand in a way that is relevant to the local market, said Ramon Lopez, Mijo's design chief. We're excited to be working with them on these two projects and look forward to a long relationship with the group.

Mijo is currently conducting several market research projects for Puerto Vallarta and Guadalajara developers who are in negotiations to develop resorts on the coast south of Vallarta.