Surely you already know that without mastering how the “search engine” strategy, you won’t be able to integrate the SERP into your own digital strategy. But do you really know how it works and how you can take advantage of it? Here we’ll show you how!
WHAT IS SERP?
The acronym SERP stands for Search Engine Results Page. Let’s give you an example.
Imagine that you put the word “pizza” in your favorite search engine. The SERP is the list of pages that appear after clicking the “search” button. The first thing that appears will most likely be a map with the closest places where you can find a slice, some important pizza brands, a snippet with the description of what pizza is, and some questions related to that search: What is the most popular pizza in Mexico? What are the ingredients needed to make pizza? Among more. This, as a whole, is the SERP.
Keep in mind that each SERP is unique because search engines are personalized, taking the tastes, search history and preferences of each person, to provide unique and relevant results.
WHAT ARE THE DIFFERENT SECTIONS OF SERP?
Going back to the “pizza” example, a SERP has different parts depending on the word you decide to search for. It is important that you know how it is composed to know how to integrate it into your digital marketing strategy.
A SERP is made up of two organic results, known as SEO; and paid results called SEM. To achieve a good positioning, we recommend integrating both into your digital marketing strategy.
WHY IS IT IMPORTANT TO USE THE SERP IN MY DIGITAL MARKETING STRATEGY?
Making good use of SERP in your digital marketing strategy will allow your products and/or services offered on the web to be the primarily displayed option within the main search engines.
All this will allow your brand to have better visibility in search results, which will make it easier for your customers to find your products faster.
In addition, if your brand maintains a good position in search engines, users and your potential clients will see you as a benchmark in the sector, which will impact the recognition of your brand and generate a good reputation online.
CAN SERP INCREASE MY SALES AND IMPROVE MY BRAND PRESENCE?
With a good digital marketing strategy, the answer is yes! Now that you know what SERPs are, how they are composed and their importance in your digital marketing strategy, it is time to integrate them into your sales strategy and digital brand presence. Remember that the web is an important point of contact throughout the customer journey of your potential customers.
In Mijo! Brands, a creative digital marketing agency with offices in Mexico City, Guadalajara, and Puerto Vallarta, we have a team of professionals who help you find opportunities in situations like this current one, design proposals tailored to your needs, positioning you to achieve and maintain your presence in the market and drive it towards success.
We have an experienced team in SERP. We handle tools like Google Search Console, SEM Rush, Yoast SEO, Rank Math.