On average, there are about 20 applications that every Mexican has on their mobile device. Some of these apps include Whatsapp, Facebook, YouTube, and Instagram, along with others that have become indispensable to their users.
Of course, e-commerce focused apps are another favorite, but if your business does not have an online store or a distinctive socialization element, would it really serve to have an app?
It’s important to recognize have a mobile app can position you in the minds of your target audience. To a certain extent, upon asking a user to download your app, you are essentially asking for a key to their entire lives. Not only will you have access to them through the artificial limb that the smartphone has become, with the possibility of making contact with them at convenient times; but you may also get access to their geolocation information, gallery, contact database, etc
In a sense, a mobile app can be the ideal tool not only for positioning, but also for initiatives of omnicanality, and even cross-advertising.
But if anything has been taught to us by Stan Lee, in the voice of Uncle Ben in Spider-Man, is that “great power comes with great responsibility”. Hence, we must be very aware of the information we need, and above all else, we must give back to the user in a way that generates value and does not leave them choosing to uninstall the app at the first opportunity.
That is why it is essential to have a team that not only has experience in the technical issues of the application, but who can also help you design mechanisms to help users hook up with your application like news services or gamification elements. At Mijo! Brands we can collaborate with you and support you to develop the best strategy and application to help boost your business.
Ángel Estrada is the Senior Developer at Mijo! Brands, a leading creative digital agency in CDMX and Puerto Vallarta. Visit us at www.mijobrands.com or contact us.