Working in a digital agency represents an interesting challenge. Like in any company, the workload is divided between the different departments, from HR matters for solving any internal issues that can happen in the company to directly dealing with clients; of course, through the implementation of strategies and digital campaigns.
In my case, as an editor, I have had the challenge of writing content for each one of our clients, assuming each company as someone completely foreign and different to the rest. Finding the right tone of voice that is unique from other ones is not an easy task, but once you find a way to write for that specific client, the result is enriching.
And it seems obvious, but it is evident that you won’t use the same style or voice to communicate with clients of a window and door company as you would with a luxury hotel at a top Mexican destination.
I have never acted, but I would imagine that there are truly many similarities, since depending on the client that you are currently developing content for, you enter a unique “role,” that you differentiate from the rest.
It’s the same in other departments. The community managers, for example, have a similar challenge with managing different accounts. The biggest challenge is to “get in the mind” of the customer, and it isn’t an easy topic, because if there are accounts with whom you have a greater affinity with and could even say that we could be a part of their target, there are others that maybe you don’t have much in common with. Contrary to how it may seem, these are precisely the accounts that should be paid more attention to so that the result is equally enriching and successful for all your clients.
Writing content requires a process of investigation-journalistic work-to be on top of the latest news of the industry that the specific client is in, the important changes that have taken place recently in the sector, foresee the future, and so much more.
The truth is that regardless of the differences of clients, the requests that seem impossible and the endless changes, (yes, even if it’s just a coma, a word, or a symbol’s color), the endless work hours, the result is always the same: knowing that another client is satisfied with the result of your teamwork.
From social networks to a complete brand renewal, advertising agencies are becoming an important ally for any company looking to grow and develop. In the end, technology is what governs the world and what better way to enter the digital world than to do it with experts, don’t you think?
Francisco Quinzaños is Senior Editor at Mijo! Brands, a leading creative agency in CDMX and Puerto Vallarta. Visit us at www.mijobrands.com or contact us.