E-commerce

Mobile Responsive Sites: The Latent Digital Necessity

By Ángel Estrada

May 07, 2016

The use of mobile devices is pervasive and permanent, with users spending vast amounts of their time accessing all types of information including news, entertainment and educational information.

If we examine the evolution of how information is consumed on mobile devices, we see that the first generation of applications and services were focused on gaming, the second generation focused on providing e-commerce services and reservations booking and the current third generation emphasizes leveraging the unique characteristics of mobile devices: geolocation (Uber, Swarm),  camera (Instagram, Facebook Live, Periscope), gyroscope (YouTube 360), etc., as user behavior influences the technology.

The current mobile user demands an increasingly personalized experience, which means that simply having a website is no longer enough. It is now necessary to implement new features, added values ​​or improved means of contact with the client through mobile websites, mobile applications, and digital marketing strategies. For example, by using geolocation you can provide the latest offerings to consumers within establishments and encourage them to purchase.

The importance of having an adaptive website and unique features is growing, keeping pace with the increasing trend of users consuming via the internet.  Companies must offer optimized sites to for both desktop and mobile to offer experiences and new tools which will engage their target market.

Mijo! Brands offers some tips for companies remain competitive in this digital revolution with this new mode of consumption on the Internet:

 Reaching your target market is now easier than ever, at any time and place. If you are ready to begin or strengthen your mobile digital campaign and get on the screens of your positional customer’s mobile devices, contact Mijo! Brands today.

More trends from Mijo! Brands.