Instagram continues to solidify itself as a powerhouse on the social media scene with the addition of 60 second videos to the platform. Previously, video clips were limited to a maximum length of 15 seconds, but this longer format allows users to be storytellers in a more profound way.
“We want to bring you fun, flexible, and creative ways to create and watch video on Instagram,” said Instagram reps. “As part of our continued commitment, you’ll soon have the flexibility to tell your story in up to 60 seconds of video.”
Facebook, the parent company of Instagram, has also been on the transitional path to video streams, leaving being traditional newsfeed of static posts and the move has been positive. In a recently released report, Facebook shows an increase of 40% in user video interaction.
With the majority of people now carrying high quality video recorders, cameras and internet access with them at all times by way of smartphones, Facebook and Instagram are betting on better video to keep them on top of the social media heap.
For brands, this is an important time to start strategizing on how to best implement video components in to their social media plan. Is your business already using video to engage and find new customers? Leave us your comments below.