Mijo! Brands, the brand and digital strategy agency, believes that it is essential for Mexican entrepreneurs to understand professional marketing strategies in order to stay competitive on both the national and international level. For this reason, Mijo! Brands recently collaborated with CANIRAC Vallarta • Nayarit and AMPI Mexico City to help promote active participation in the local and national economy.
The first in this series of workshops was held last Thursday, December 4th, 2014 at the National Chamber of the Restaurant and Prepared Foods Industry (CANIRAC) for Puerto Vallarta and Riviera Nayarit.
Daniel Gomez and Jorge Chavez, strategists from Mijo! Brands, delivered a Brand Strategy Workshop which covered the principles of brand, positioning and target marketing. The workshop offered practical solutions and examples to assist the 10 restaurateurs in attendance with implementing best practices in their marketing strategies.
The second of these workshops was held last Monday, December 8th, 2014 at the offices of the Mexican Association of Real Estate Professionals (AMPI) Mexico City.
Elidee Hernandez, strategist at Mijo! Brands, gave a seminar on web 3.0 and social networking solutions for the real estate sector, which covered web evolution and practical guidance on using major social networks that helped the 19 workshop participants to expand their understanding of the uses and benefits of these communication platforms.
Both workshops consisted of a 4 hour lecture supported by audiovisual material that integrated various examples of successful digital marketing strategies both locally, nationally and internationally for all attendees have an overview of these and other communication trends.
This series of workshops will continue with the presentation on promotional marketing for the restaurant industry for the the National Chamber of the Restaurant and Prepared Foods Industry.