Invited by the National Chamber of the Restaurant and Prepared Foods Industry (CANIRAC) of Puerto Vallarta | Riviera Nayarit, Mijo! Brands, a brand strategy and digital marketing agency, presented a Brand Strategy Workshop on Thursday, December 4, 2014.
Strategists Daniel Gomez and Jorge Chavez from Mijo! Brands, led the 4 hour introductory course which covered the principals of branding and offered practical examples of how to implement best practices in marketing strategies to the 10 restaurateurs present at the workshop.
The workshop consisted of an audiovisual presentation with an overview of successful brand strategies on local, national and international levels, introducing attendees to current industry trends.
Ana María Lomelí, General Director of CANIRAC, noted that “these workshops are very beneficial to the industry because they address current tools and trends that help our partners implement the necessary measures to promote their businesses.”
She also commented that “members of the chamber are extremely interested in taking these workshops because they understand the importance of marketing their respective businesses for the economy of Puerto Vallarta or Riviera Nayarit.”
Mijo! Brands believes that it is essential for Mexican entrepreneurs to integrate professional marketing efforts into their business strategies and that their work with CANIRAC will benefit the both the restaurant industry and the local and national economy.