Zoteck Foodservice Advice is a specialized consultancy based in Vancouver, Canada serving the hospitality trade across BC and Alberta. Launched in 2007, it embarked on a brand redevelopment project in early 2009 as demand for its services grew. It deployed Mijo! Brands to create its identity and develop its brand and communication materials after an exhaustive search for a brand partner.
We talked to several brand design agencies across Canada and the US. We decided on Mijo! because of their unique perspective and enthusiasm. That they intuitively understood our needs and took extra measures to ensure we were versed in their processes and thinking and they in ours, clinched the deal. The project was efficient, collaborative and – judging from my client response to date – a great success. We have since recommended Mijo! Brands to several of our own clients in the restaurant sector explains proprietor Glen Zoteck. Launched in March 2009, the project lasted approximately 2 months and has seen the Mexican brand strategy and design agency develop both ATL and BTL soultions for Zoteck.