Like everyone else, the lockdown frustrated my plans for this year. My intention to go on vacation during the summer remained as that, despite the fact that there is already talk of a new normality and people begin to resume their way of life little by little. It is estimated that this year more than 50% of the national tourist GDP will fall.
For this reason, I decided to dedicate my savings this year to another of my great hobbies: video games. As my birthday approaches, I decided that buying a next-generation console was the best investment and gift for now, with so much free time and money I couldn’t spend. If I think about it, could I have saved it for another trip later? Possibly. Still, would I do it again? Definitely. Nothing is certain with this pandemic and the cloister has not yet a definitive end date. For this reason, I decided to investigate which services are taking better advantage of the market during this crisis.
According to information from Forbes, in Mexico, food platforms are the most benefited, since local services have increased their sales by up to 100% and Rappi or Uber Eats have reached an increase of up to 500%. On the other hand, according to Nielsen IBOPE, Mexicans spend on average 45% more time on social networks during this quarantine, which was to be expected. Let’s recall that when the pandemic had just begun, the UK asked streaming platforms, such as Netflix and Amazon, to reduce the quality of transmission, in order to avoid saturation of their service.
Coming back to our country, the three main platforms used by Mexicans are: Facebook, WhatsApp and Youtube. Of the 3, Facebook was where the average time rose from 1 hour and 20 minutes to almost 2 hours. If we take into account that in Mexico almost 80 million people have a profile on this social network, we are talking about the largest database available, after the INEGI records.
In conclusion, difficult times impose on SMEs the challenge of transforming and adapting to new market conditions, although it also offers them the possibility of taking advantage of the same context. Right now we are facing a unique opportunity for small and medium-sized companies in terms of social media.
As experts have predicted, after the recent departure of Facebook from more than 20 transactional advertisers and the drop in the stock market of more than fifty-billion dollars, the company belonging to Mark Zuckerberg far from fear, is taking action on the matter. One of its first steps is to democratize paid ads, knowing that 90% of the investment in its ad platform comes from micro, small, medium and still some large companies worldwide.
At Mijo! Brands, a leading creative agency in digital marketing, with headquarters in Mexico City, Guadalajara and Puerto Vallarta, we have a team of multidisciplinary professionals who can help you generate an effective e-commerce and social media campaign in various platforms and that way you can adapt to the current context imposed by Covid-19 and you’ll distinguish the different areas of opportunity that keep your business on stage.
Carlos Becerra is a Community Manager at Mijo! Brands. He is a graduate of the Bachelor of Arts in Social Communication program from the Universidad Autónoma Metropolitana, (UAM). He has experience in different marketing tasks with direct customer service; He considers his main strengths to be empathy and the search for creative solutions. He is a fanatic of all stories no matter the format; digital or analog. He is an animal enthusiast as confirmed by his dog Toto, adopted in distant lands – Merida, not Kansas – and his cat Luis Miguel.